A DAY AT THE PARK
A Fresh Rebranding for an Iconic Festival
For A Day at the Park Festival in Rotterdam, I led a complete rebranding to reflect the festival’s evolution while staying true to its essence. Known for its unique blend of music, nature, and community, the festival needed a refreshed identity that would capture its spirit and resonate with its audience.
I designed a visual identity that balances organic elements with a modern aesthetic. The artwork features natural textures, vibrant yet earthy tones, and a refined typographic approach, creating a look that embodies the festival’s connection to nature while maintaining a bold and contemporary feel.
The rebranding extended across multiple touchpoints, including digital assets, promotional materials, and event visuals, ensuring a cohesive and immersive experience for festival-goers. Every design choice was made to evoke the relaxed yet energetic atmosphere that makes A Day at the Park so special.
The result? A refreshed and recognizable brand identity that strengthens the festival’s position as a must-attend event in Rotterdam.