PRIMA PERSONEEL
Empowering 50-Plus Job Seekers through Engaging Video Content
For Prima Personeel, a leading Dutch staffing agency specializing in skilled professionals, I produced a compelling video featuring John de Wolf, renowned former footballer and ambassador for 50-plus employment. The objective was to inspire and motivate individuals over 50 who are seeking new career opportunities.
In the video, John de Wolf shares his insights and encouragement, addressing the unique challenges faced by mature job seekers and emphasizing the value of their experience in the workforce. The content was crafted to resonate with the target audience, fostering a sense of confidence and empowerment.
The video was distributed across various platforms, including Prima Personeel’s website and social media channels, to maximize reach and engagement. It served as a powerful tool to connect with the 50-plus demographic, reinforcing Prima Personeel’s commitment to supporting mature professionals in their job search.
The result? An impactful video that not only highlights the agency’s dedication to inclusivity but also motivates and uplifts 50-plus job seekers.